Company Mission Statement
To help clients who feel empty, frustrated or stuck in their professional or personal lives to articulate a vision as to what they'd love their lives to look like, and then support them through a bespoke process to help them realise their goals and turn their vision into reality.
CEO
Kenneth Bannister (Kenn) founded Continual Edge Limited in 2019. He is the Company CEO and principal lead for client success.
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Kenn served as a British Army officer from 1992 to 2019, specialising in armoured warfare and reconnaissance. He has extensive experience in command, leadership and management in a variety of fields, as well as a unique background in psychology.
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His service culminated in 2019 following his successful tenure as an Instructor and Executive Officer at the UK’s world-leading Joint Services Command and Staff College.
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He studied at the Royal Military Academy Sandhurst, Royal Military College of Science (Cranfield University), Defence Intelligence School, NATO School, US Air Force Special Operations School, Joint Services Command and Staff College, Defence Leadership Centre, Open University, King’s College London and University of Portsmouth.
Kenn is a Chartered Manager (CMgr) and a Fellow of both the Chartered Management Institute (FCMI) and the Institute of Leadership and Management (FInstLM). He holds four Masters degrees, including an MSc in Leadership and Management, an MA in Business and Computer Studies and an MSc in Engineering Project Management. He is also a certified Higher Education Trainer, Training Supervisor, Mentor and Coach.
Company Ethos
Continual Edge is all about the pursuit of client betterment and success. The primary tool to achieve this is servant leadership. The company's ethos mirrors that of Britain's internationally-renowned leadership academy of excellence, the Royal Military Academy Sandhurst, from which the CEO graduated; that is, leadership is an act of service. Indeed, ‘Serve to Lead’ is the academy's motto.
Serving clients is seen as both an honour and a privilege. The company strives to ensure that each and every individual, team and/or company under contract becomes the best version of themselves as they pursue their goals.
Client Support Philosophy
Executive Support is about helping the corporate client to achieve commercial goals. This is achieved within a confidential space, allowing the client to reflect, share, prioritise (requirements), set (clear goals), develop (robust plans) and take action in order to achieve successful outcomes.
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Personal Support focuses on personal betterment within any given situation by making profound and lasting changes in the client's work and/or personal life. It is achieved via a close working partnership and is based upon strict confidentiality, absolute trust, utmost respect and unyielding support. The areas of betterment are many, but broadly fall under the banners of: relationships (work, friends, family, partners etc), health and well-being (those areas within the client’s control), academic and career support, ambition (personal growth, professional development, enhanced self-esteem, maximising potential) and life (aka bucket list) goals.
